But, he mismanages the message in bad weeks. Recall the surprise DE debt and the audit. And, he mismanages the message in good weeks - this week with a potential $1M investor and record fins. There is no way that ONCI PPS should be down this week.
If you really believe that there is nothing the CEO can do to offset the efforts of a few MMs, you are admitting that the MMs are in control. Once you admit that, the logical question is why would you be invested here.