When a company issues more shares and sells them,

When a company issues more shares and sells them, each shareholder holds a lower percentage of the company, which would appear dilutive at first. However the company is now worth an equal amount of the sold shares more in value, theoretically perfectly balancing the issued shares.

This sends signals to investors. If company is selling shares to stay afloat, investors might begin pulling money out, thereby actually reducing the share value. However, when a company does this to procure and to enhance their market, just the opposite happens, it signals to investors, this is an opportunity to grow with the company, and provides additional shares to do so.

Now look at VERB, which is not only doing the later, but has many additional, simultaneous growth initiatives. They are using the money to purchase a company that has already grown at an accelerated pace, since the purchase agreement was secured, they have enhanced existing verticals and added more, they have established partnerships and agreements with a plethora of high profile companies, and have attracted extremely high profile board members and advisors, rather than cousin Steve, and uncle Moe.

The PR value of the PO alone, is like firing flares into the investor skies. And that's before the full traction of the product permeates a broad set of markets and intense revenue generation unfolds. This should speak very clearly to those paying attention.