NetworkNewsBreaks – Canopy Rivers Inc.’s (TSX.
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Dynamic plant-based food and beverage company Canopy Rivers (TSXV: RIV) Canopy Rivers Inc. (TSX.V: RIV) (OTC: CNPOF) on Thursday announced that its portfolio company, Headset, Inc., formed a landmark strategic alliance with Nielsen Holdings plc (NYSE: NLSN). According to the update, the partnership combines Nielsen’s consumer research capabilities with Headset's real-time retail point-of-sale platform to provide U.S. cannabis market data and analytics to consumer packaged goods (“CPG”) companies monitoring the cannabis space. “This announcement from Headset and Nielsen validates our belief in the importance of data in the rapidly unfolding and brand-intensive cannabis industry,” Canopy Rivers President Narbe Alexandrian said in the news release. “Partnering with Nielsen, an S&P 500 company and global market leader in consumer data and insights, marks a significant step forward for Headset in its goal to help companies make more informed business decisions through data.”
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