It's opportunity cost. If I invested the same amou

It's opportunity cost. If I invested the same amount into other equities I own I could be in the green, shave off the profits and then buy into RMHB now. The further this goes down the more profits we are losing out on, which is why I'm not going to bother investing anymore until I see a positive trend. That's just me. I want to see a deal actually done where we are shipping cans, making profits, etc. I invested into a startup and I know when to cut my loses.

Doesn't mean this is a bad investment, but at this point my mindset is considering it as a loss until something magical happens. There is literally no point of me selling my shares at this point because there's more value in holding out for a huge spike. I'm in it with you for the long haul, but I'd love to see green days more often than red.