I agree to disagree on this one, buddy. :) I get
Post# of 29251
They do call it a case study, but I agree with you that a case study is different -- and posit that this ain't a case study. If this were an after the fact Case Study, we would see evidence of the end product. I'm digging and not finding anything.
I just see it as a reworked marketing plan -- obviously they did some work on this, and they're probably re-purposing that work as an example to future clients. You figure, if Utopya failed to pay them, the work was still done and the marketing co. might as well find some benefit from it.