agree that at the present time this is an uphill battle with regards to awareness. when i was a teenager drunk driving was just a game. if you got pulled over, you had 2 choices; pour your beer out on the side of the road, or, if you had a brand the cop liked, put the remainder in their cruiser. then you would get the ole " go home and don't let me catch you out again tonight" speech.. social media will speed this needed law along at a much faster clip than we had with drunk driving unfortunately, it will probably take an event like in my state, when a drunk driver drove on the wrong side of an interstate and hit a church bus full of kids head on. we have the product, we have the need, it will happen. jmo