To me it really depends on where your strengths are. Some people are crypto influencers and/or have a base of people that are heavily interested in cryptocurrency. For them, they may have consumers who are ready for CryptoDefender. Their initial strength may come from software sales. Others may try to build their downline first. I guess it depends where the focus should be to start.
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My comments are only my opinion and are not to be used for investment advice. Please conduct your own due diligence before choosing to buy or sell any investment.