BCYP News Blue Calypso, Inc. Appoints Charlie Thom

BCYP News Blue Calypso, Inc. Appoints Charlie Thomas and Ian Wolfman to Board of Directors

2012-06-06 08:44 ET - News Release

DALLAS -- (Business Wire)

Blue Calypso, Inc. (OTCBB: BCYP), a digital word-of-mouth marketing company, announced today that they have appointed Charlie Thomas and Ian Wolfman to its board of directors effective immediately.

“We are thrilled to add Charlie and Ian to our board of directors,” said Andrew Levi, founder of Blue Calypso. “They both bring extensive experience in the digital media space and their insight and knowledge will help lead Blue Calypso in changing the landscape of advertising and brand activities through word-of-mouth, influencer marketing.”

Charlie Thomas is the senior vice president of sales for Centro, a media logistics company, and the founder and president of Step Ahead Strategies, a marketing strategy consulting firm. He has been on the front line of the internet advertising and marketing industry for more than 17 years. His past experience includes working in advertising sales for a variety of internet companies including Time Inc., Broadcast.com and Yahoo!.

Ian Wolfman is principal and chief marketing officer for MEplusYOU, a strategic and creative agency. He leads the marketing, public relations and business development functions for the agency, and has cultivated relationships with industry luminaries such as Procter & Gamble, The Coca-Cola Company, Samsung, The A&E Network and Pizza Hut. Ian is also a professor of marketing at the MBA level for the SMU Cox School of Business and brings his marketing savvy to a variety of associations and charities, including The Academy of Short-Form Arts and Sciences, DMG’s ad:tech, iMedia, The American Diabetes Association and iMoms.

“Adding Charlie and Ian to the board are milestones in the next generation of Blue Calypso. I look forward to accomplishing great things together,” said Mr. Levi.

About Blue Calypso, Inc.

Blue Calypso Inc. is a digital word-of-mouth marketing and advertising company that offers its patented platform, Calyp® to unleash the power of brand advocacy throughout mobile and social media communities. Advocates of brands and businesses use Calyp to share personalized campaigns with friends via texts and social media posts in return for incentives such as perks and cash rewards. Brand advertisers leverage the Calyp campaign management system, which includes a collaborative dashboard, ad rendering and campaign distribution engine and comprehensive performance analytics. Calyp is available in the iTunes App Store, Android Market and on www.calyp.com .