ATLANTA, Feb. 14, 2019 (GLOBE NEWSWIRE) -- Aureus, Inc. (OTC PINK: ARSN), a food brand development company focused on acquiring and growing well-established food brands, announced today that the Company has entered into a binding, definitive agreement to acquire 100% of Yuengling’s Ice Cream Online Distributors, LLC. As part of the acquisition, Aureus, Inc. will also receive a 33% ownership stake in Yuengling’s Ice Cream Company.
Yuengling’s Ice Cream Online Distributors, LLC, (“YIC - Online Distributors LLC”), is the exclusive online purveyor of the nationally recognized Yuengling’s Ice Cream brand. YIC - Online also maintains an ongoing Retail, Wholesale and Food Service sales, distribution and fulfillment partnership with the Pennsylvania based Yuengling’s Ice Cream Corporation, focused on expansion efforts in the Southeast, Midwest & Western United States.
“We are pleased to announce we’ve entered into definitive agreements to finalize the acquisition with YIC Online Distributors and we expect to close this month,” stated Everett Dickson, CEO of Aureus, Inc. “Going forward, we are looking to undergo further strategic marketing and placement of the brand as we continue the 65-year-old tradition of delivering a premium ice cream product that stands up to the Yuengling’s Family tradition of quality and value.”
“We’re excited to play a key role in the Aureus rebranding,” said Jason Daggett, Managing Partner of Yuengling’s Ice Cream - Online Distributors, about the merger. “The Aureus and YIC - Online teams share a belief that fundamentals drive a business and we’re poised for a very strong 2019. We’re committed to operating a well-structured, well run business that communicates well with our shareholder owners.”
About Aureus, Inc.
The management and ownership recently changed hands. The new focus in on acquiring specific assets in and related to the food industry.
About Yuengling’s Ice Cream
Developed by American businessman, Frank D. Yuengling, as a dairy business to help support the Yuengling family brewery during the 1920s Prohibition period, Yuengling’s Ice Cream has a strong tradition of making exceptional gourmet ice cream products in central Pennsylvania. The fan favorite brand continues advancing its legacy, and its renowned dairy quality, by using locally sourced dairy ingredients that contain no added hormones. After a near 30-year absence from store shelves, the brand was relaunched in 2014 and, in 2018, positioned for national expansion, Yuengling’s Ice Cream partnered with YIC - Online Distributors, to distribute the iconic ice cream brand online and in retail channels throughout the Southeast, Midwest and Western United States. The Yuengling’s Ice Cream Corporation - as it’s been since 1935 - and YIC - Online Distributors LLC are stand alone, and separately owned and run companies from D. G. Yuengling and Sons, Inc Brewery.
Safe Harbor Statement
This communication contains statements that may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Aureus, Inc. and members of its management as well as the assumptions on which such statements are based.
Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-statements include fluctuation of operating results, the ability to compete successfully, and the ability to complete before-mentioned transactions.
The Company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.
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