The way I see it is just because the PL doesn’t

The way I see it is just because the PL doesn’t have all their units doesn’t mean there is a lag in manufacturing. The objective is to have all units delivered when the company needs them. Why manufacture in advance just to have them sitting on a shelf collecting dust for a month or more when other orders for other companies could have been being filled or stock being built up. Perhaps that’s my electronic manufacturing experience talking, but that’s the way I see it.


Hopefully it would have been determined early in the process if manufacturing was going to fall behind. If that was the case, then hard to believe the decision wouldn’t have been made to ship 10 units to 60 dealerships instead of 20 units to 30 dealerships to assure all stores have their products. Then ship the remaining units ASAP within the same month that the PL begins marketing.


Also, the delay, if there is one, could be due to the private label company. I would imagine they designed a logo and chosen a name to be place on the OBD and perhaps specifically designed packaging also with their logo and name. Perhaps we had to wait for them to complete the process and get approved.


I agree that no advertising will occur until all dealerships have their product but according to the last PR the private label company is not ready to market yet. The ads haven’t even been approved. If the ads are not ready, then ad space and time, (print, tv, radio) could not have been purchased and scheduled yet.


Another possibility for a delay is the private label may have requested the updated unit with more features. Back on January 28th PredatorX posted a link with the following.


“In March, the company will add the option of adding driving behavior reports that will show speeding, hard braking and harsh acceleration. The current cost is a one-time fee of $175. The driving behavior option has yet to be determined, and might be included in the base price, Vanderleeden says.”


https://www.newsday.com/lifestyle/family/driv...1.26352378


It seems every time a new large contract gets announced the issue of “do we have enough manufacturing capability” gets brought up. The problem is shareholders have no idea if we do. Berman needs to address this question and put the to rest.