A few opinions ulmadi. Some have posted that Berma
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Posted On: 02/03/2019 5:29:41 PM
A few opinions ulmadi. Some have posted that Berman is waiting for On4 to become Hexagon before releasing the private label name. I’m sure that would be appealing to Berman, but he has stated several times that the PL does not want their name released until they begin their ad campaign. So, IMO we don’t hear the name until the PL gives Berman the go ahead. The private label company is calling the shots on this; not Berman. At the snails pace the PL is to begin their ad campaign, On4 may be Hexagon by the time they begin running ads.
From the Dec 17th Shareholder Letter: The second Private Label client is a Blockbuster and they want complete secrecy as they are still in the process of creating their ad campaign which will include Print, Radio, TV and Social Media. They want to break everything together.
If by chance the PL is running a Super Bowl commercial, I don’t expect any more than a tweet today stating that the commercial was from our PL; hopefully followed up by a detailed PR next week.
From the Dec 17th Shareholder Letter: The second Private Label client is a Blockbuster and they want complete secrecy as they are still in the process of creating their ad campaign which will include Print, Radio, TV and Social Media. They want to break everything together.
If by chance the PL is running a Super Bowl commercial, I don’t expect any more than a tweet today stating that the commercial was from our PL; hopefully followed up by a detailed PR next week.
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