The "Distracted Driving Apps will lead the way but if your a large insurance company wanting a leg up on the competition a slam dunk would be to own all the apps....the other legs of this holding company, one that I know of hasn't even taken off yet(Sift House)...But you read what he said when he said it and what's going on, you might just think about this alittle more...it's just my opinion with what's going on. There is a lot being withheld and a lot of Secrecy going on... Steve might invest some of his money from a buyout in the/a new leg(s) of the company and having a large chunk to throw at these others business helping to get them off the ground and running just might be the thing. It's all about money and having enough to get things up and running so they start bring in the cash. I hope every share holder has a happy story in the future about ONCI...from the smallest to the biggest. I am long on this but I bought it before the buyout idea was even discussed because of the potential it brings to saving life and limb. I have seen the pain in some of these families and it is real pain.