"If are process works as advertised and is proven
Post# of 43064
- Kugel
"as advertised" was when founder Mr. Bordynuik said a crude oil equivalent and diesel could be produced for under $10/bbl and that the crude oil equivalent could be sold for near WTI spot prices. Those claims of producing a commodity at 80%+ gross margins are what whetted investors appetites and drove them to bid up PTOI in the first place.
The problem is that those claims are absolutely fraudulent. Even paying someone minimum wage to remove plastic from city waste or paying them minimum wage to steal plastic from recycling bins wouldn't allow for $10/bbl cost. Investors have been swindled by PTOI and Mr. Heddle is riding the coattails of the remnants of that story.
Alternatively, PTOI did a number of processor runs so Mr. Heddle knows full well that the process is uneconomical as the math already shows. PTOI's process is simply pyrolysis with nothing that would indicate any improvement on that plain old pyrolysis. There's a reason why Mr. Heddle doesn't want to share that data--he wants to keep hope alive rather than squashing hope with the hard facts. That way people like Kugel can keep wistfully believing in PTOI's process. If everyone were to realize that PTOI is worthless, Mr. Heddle's ability to absorb money would be ended. There's no way, for instance, Mr. Heddle could have relieved directors Mr. Brain and Mr. Aspin of additional money if they understood that the process was uneconomical.