NEW YORK, Jan. 22, 2019 (GLOBE NEWSWIRE) -- Back Market, the largest marketplace exclusively dedicated to refurbished electronic products and appliances, today announced the launch of its ‘From Apple, with love’ collection, an offering of almost-new iPhones that have been refurbished and certified by Apple at attractive price points. These products, which carry Apple’s warranties and protection plans, are guaranteed to have the highest level of quality at the best price.
The ‘From Apple, with Love’ collection will feature several models of refurbished iPhones including iPhone 6s through iPhone X. All certified pre-owned products in the collection come with a 12-month Apple warranty, which allows the device to be serviced at any Apple store, just as if it were a new device purchased directly from Apple.
“We are always looking for ways to bring more value and choice to consumers when it comes to refurbished electronics. With this new collection, customers get a like-new buying experience, but at a fraction of the price and with no risk. The service level and certification process, as well as Apple’s official seal of approval help eliminate skepticism about buying refurbished devices, and provide the assurance needed to give it a try. This is an important step towards our goal of making buying refurbished products a mainstream shopping experience,” said Thibaud Hug de Larauze, founder and CEO of Back Market.
In addition to the 12-month warranty from Apple, customers will receive their refurbished device with original Apple brand accessories, including, where applicable, lightning to USB cable, a 5W USB power adapter, and EarPods with a 3.5mm mini jack. As part of the quality process, Apple systematically replaces screens, shells, and batteries of its refurbished devices. As a final touch, customers receive their device in freshly sealed Apple packaging completing the like-new purchase experience.
“We are thrilled to offer consumers a trustworthy alternative for purchasing safe, refurbished Apple products. Freedom of choice is an important element of a healthy ecosystem and will only help further the confirmation of the refurbished industry as a viable commercial segment, which benefits everyone,” said Vianney Vaute, co-founder and CCO of Back Market.
Back Market offers customers a wide range of choice of high-quality refurbished electronics with a ‘like new’ buying experience, warranties, money-back guarantees, and transparent seller ratings make buying refurbished electronics a much less risky and more mainstream endeavor. Its model provides a much-needed solution to an environmental crisis that has seen e-waste levels reaching 44.7 million tons in 2016. In addition, as the platform grows in popularity it offers refurbishers of all sizes an attractive venue for selling. All sellers on Back Market, Apple authorized or not, go through a rigid 23-point evaluation process to ensure the quality and service of all products offered on the marketplace.
About Back Market ( www.backmarket.com ) Launched in 2014 by Thibaud Hug de Larauze, Quentin Le Brouster, and Vianney Vaute, Back Market is the first marketplace focused on bringing thousands of refurbished electronic devices and appliances from certified professionals to consumers. The company currently operates in five European countries (France, Germany, Italy, Spain, and Belgium) and launched in the United States at the beginning of 2018. It employs a team of about 100 employees across its three offices located in Paris, Bordeaux, and New York.
For more information, contact: Mike Sottak mike@wiredislandpr.com
