Farmingdale, N.Y., Jan. 16, 2019 (GLOBE NEWSWIRE) -- BEDGEAR ® , the fast-growth PERFORMANCE® lifestyle brand announces the recent addition of their first warehouses in Canada in an effort to meet the growing demand for the Performance® brand in the Canadian market. These two warehouses will enable the company to more efficiently serve one of their most engaged markets with the brand’s full assortment of Performance Sleep products, including the all-new M3® Launchpad, the world’s first modular mattress. BEDGEAR is proud to continue their commitment to their loyal Canadian following by making their products more accessible.
The warehouses have been strategically placed outside of two of Canada’s most populous cities with locations in the suburbs of Toronto and Vancouver. This growth marks first BEDGEAR’s investment in international operations and expands their distribution footprint to five warehouses. Over the past eight years, BEDGEAR has seen steady growth and interest in the young Canadian demographic looking for fashionable yet functional products which mirror their active lifestyle.
“Canada has proven to be an amazing market and country for BEDGEAR and we acknowledge the growth potential here and are taking the necessary steps to provide the sleep solution Canadians deserve,” said BEDGEAR CEO and founder, Eugene Alletto. “As one of the world leaders in recycling and renewable energy, it’s no surprise that the M3 Launchpad – the only mattress which can be upgraded throughout its lifetime with recyclable components, has been welcomed and demanded by Canadian consumers.”
BEDGEAR first entered the Canadian market in 2011 with The Brick, Canada’s largest retailer of furniture and mattresses. Today, BEDGEAR is currently located in 300+ locations throughout Canada where shoppers can get fit for 100% of their sleep comfort! Sleep is personal and BEDGEAR products are fit to the individual starting with a personalized Performance pillow and mattress, along with sheets that are the world’s only airflow-focused bedding to ensure you are not too hot or cold in bed.
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About BEDGEAR ® PERFORMANCE ®
Sleep was boring until 2009 when BEDGEAR® redefined sleep as an activity with their patented air flow layers and the world’s first moisture management fabric technologies, which create a more engaged and connected population. As the only brand of Performance®, the company introduced personalized fit pillows and mattresses in 2011, providing consumers with 100% of their total sleep comfort, based on each individual’s sleep position and body frame. BEDGEAR is proud to manufacture in the USA and focuses their innovation on being additive to growing local community and maintaining strong specialty retailers. BEDGEAR’s products are sold in more than 4,000 retail stores across the globe and have earned more than 190 U.S. and worldwide patents and trademark registrations and pending applications. The M3 launchpad, introduced in late 2018, was selected as Popular Science’s Invention of the Year. Since inception, BEDGEAR has partnered with professional athletes and become the choice of more than 15 professional and Olympic sports teams, including the New York Road Runners, hosts of the world’s largest marathon, the TCS New York City Marathon. The brand currently features over 200 individual athletes and opinion leaders that sleep on personalized fit products as part of their training regimens. BEDGEAR has become an iconic American brand that has grown beyond borders to a global footprint from which they’re fostering a vision of world peace through commerce. Sleep Fuels Everything®! Learn more at bedgear.com.
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Allie Hartman BEDGEAR 631.414.7758 Ext 383 Ahartman@bedgear.com
