How can we change SB way of running the business?

How can we change SB way of running the business? The pps has been falling. If we get pop in one week then it follows by falling. He should realize the great product is only part of the solution. All pieces has to be fall in place to have successful business. The ASM would have been great to see his vision where this. Go pansy is going. There are a lot of unanswered questions.