WOW WOW WOW English translation: At the start
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At the start of 2019, Mexicans will have on the shelves not only energy drinks, capsules, gummies and balsams made with extracts of cannabis sativa, but also the powerful oil for intimate massage Foria. The product is already sold in the United States and Canada, where hundreds of women celebrate the aphrodisiac properties of hemp, which in synergy with other plants and aromatic oils, they say, intensifies pleasure, "while decreasing tension, discomfort and dryness "
Kate, a Colombian model based in Mexico, met the famous lubricant a year ago, when she was on a trip to California, and was encouraged to break the taboo around sex, pleasure and cannabidiol (CBD), a substance that possesses a wide therapeutic potential and that is not psychoactive, like THC. "I loved it, I feel that you have a much better relationship when you are using it, you reach orgasm much easier, I do not know, I love it. It is for anyone who wants to improve their privacy, have a better sexual relationship (...) It is father leave the discomfort when you talk about the subject, sex and cannabis, we are in 2019 and it is time for everyone to open their minds. Janko Ruiz de Chávez, operational director of CBD Life, points out that Foria is a well-established brand in the US market; his company obtained the exclusive distribution in Mexico, where he will offer it in around 900 pesos -even a little more economic than what is sold in the gringo market-, but this will be the most expensive product of his company, so it will only be available on Amazon Mexico.
*** Gummies, energy drinks, teas, capsules and balsams made with cannabis have aroused such interest in Mexican society, that the company CBD Life already has initial orders for its 21 different products, for more than 100 thousand pieces in various pharmaceutical chains and self-service stores in the country, so that costs ranging from 30 to 200 pesos will fill the shelves, with a sales forecast of more than one billion pesos by 2019. "They will be available from January of 2019, at the end we fill the channel and we will be for sale at Farmacias del Ahorro, San Pablo, Benavides, Yza, Guadalajara
We also have the support of Amazon Mexico, and retail stores from the cheapest to the City Market. We have initial orders for more than 100 thousand pieces and a sales projection of more than one billion pesos for 2019, "said Jamko Ruiz de Chávez, CBD Life operating director in an interview.
On November 21 - at the end of Enrique Peña's administration - the Federal Commission for the Protection against Sanitary Risks (Cofepris), released the first package of 38 products with cannabis and its derivatives in concentrations of up to 1 percent or less. THC, the psychoactive substance of marijuana; In addition, 19 more permits were released.
If the release of products with cannabis is a historical fact, CBD Life is one of the main players, since of the total of 57 authorizations granted by Cofepris, this Mexican company with a 40-year know-how in the pharmaceutical sector, obtained 21 permits, the largest number, which includes beverages, food supplements and cosmetics. Its raw material, hemp, is grown on one hundred hectares in Colorado and transformed into Texas, and then imported into Mexico as a finished product.
"The interest is born since more than five years ago that we started to enter the category of natural health, this category includes from Bach flowers to herbal remedies, medicines and food supplements, when we realize the therapeutic potential of the synergy of the Cannabis with other plants. " MARIGUANOL Taking advantage of the popularity of mariguanol ointment marketed in the informal market and supposedly made with marijuana, CBD Life registered that brand to give its star balm name, which contains cannabis extract and even THC in its Max version for stronger pains
Mariguanol is an ointment that has a very strong identification with Mexican culture, because it has been called for decades to everything that is a preparation of marijuana with alcohol, which is special to help with pain. We take this concept and translate it into a brand and I'm very excited because I really think that customers will like it a lot. "
Its price will be around 150 pesos. In addition, CBD Life will come strongly promoting Rocket High, a carbonated beverage with caffeine, vitamins, guarana and beet sugar, which does not contain taurine.
"The cost of the comparative beverage would be the same as it is in the market: from 30 to 35 pesos, we want to be very accessible and take these products to the entire Mexican population," explained Ruiz. Another of the creatives, Diego Medina tested the dyes and capsules to de-stress like your classmates. "People usually think it's going to put you high and it just relaxes you." He acknowledged that at the beginning he was skeptical of the effects, but he found that they work.