Mr. Berman hired an International brand expert
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Posted On: 01/02/2019 2:55:50 PM
Mr. Berman hired an International brand expert
There have been many failures by brand experts giving products names that wouldn't work or being a source. Fiat's model UNO went terribly wrong in Finland because Uno means stupid person in finn language. Mitsubishi's pajero was a tremendous success in spanish speaking countries because pajero means wanker in spanish. And countless other marketing disasters. So much for international brand experts.
There have been many failures by brand experts giving products names that wouldn't work or being a source. Fiat's model UNO went terribly wrong in Finland because Uno means stupid person in finn language. Mitsubishi's pajero was a tremendous success in spanish speaking countries because pajero means wanker in spanish. And countless other marketing disasters. So much for international brand experts.
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