The answer to awareness of SFOR is easy...REVERSAL!!! SFOR has never (in my opinion) wanted to go at retail selling in a big way, I think channel partners has been their thought pattern for most revenue streams...I feel that is true today as well. With that being said (nixing retail for the most part), the REVERSAL is what is going to make IT/CYBER INDUSTRY wake up. The REVERSAL is the key...PERIOD.