30 Pesos is about $1.50... https://www.pressreade
Post# of 75006
https://www.pressreader.com/mexico/el-informa...8450390577
I found this article dated December 18, all in Spanish, so here is the Google translation:
Do you remember the permits granted by Cofepris for the sale of articles with marijuana? It was during November that he released two packages with about 60 products containing CBD, a component with cannabis sativa that relaxes and controls people's anxiety.
One of the authorized players for the commercialization was CBD Life, a company of Mexican origin that will import from the United States Rocket High, an energy drink that will compete with Monster Energy, Red Bull and Vive 100.
"We care a lot about the price points, it will go out to the market between 30 and 35 pesos, just like its Monster competition or any of the energy drinks, with the differentiator of having beet sugar and not causing the anxiety of taurine and caffeine", counted Janko Ruíz de Chávez, Operations Director of CBD Life.
Even CBD Life is ending conversations with several chains of convenience stores to sell within them Rocket High.
According to Ruíz de Chávez, they currently have an insured place in Farmacias San Pablo, Farmacias del Ahorro, Nutrisa, Farmacias Yza, Farmacias Guadalajara and Amazon.
According to data from Euromonitor International, during 2007- 2017 the market for energy and sports drinks in Mexico doubled its value, adding total revenues in the order of 4 thousand 998 million pesos.
Ruíz de Chávez told us that it will be at the end of next January when the first container of his products arrives. CBD Life has permission to sell 21 products with cannabis, including gummies, balms, capsules and tea. What will you buy?