Rory talked about the ecosystems that is coming next year and then the slidely partnership popped up. Far easier to buy rights to one of the templates than go create your own. I think they are an effective way of marketing for low cost. It will be interesting how each company cross promotes.
As you probably know opentext closed the deal with Liaison this week for $310M. Liaison like the other company nFusz partner with and mulesoft are all companies that connect apps together. When you think about it, a large enterprise could have 1000's of apps that don't talk to each other, share data, etc. Connecting provides a lot of value. Even as something and being able to sync contacts between apps is powerful just as much as your iPhone does it.
Opentext has been around a long time and has been buying companies. Their suite spot is Enterprise Content Management (ECM) but much broader Enterprise Information Management (EIM). Adobe I think is #1 in the ECM space, opentext is #1 in EIM. Microsoft and IBM are also big in the EIM space.
What's the difference between ECM & EIM. To put it simply, EIM is all your information including documents, records, etc. ECM tends to deal most with the web content, images, etc. What you find on the web vs that and what's inside your company.
Adobe bought a company called Day Software many years ago that I was using for years. Day was going to rewrite everything and come out with a new version. I met with them a few times and knew what they were doing, how they were rearchitecting it and had a good feeling about how it would be received.
In the time period between the current and the new version sales tanked and the sp took a beating. Really tanked. I would tell people if they deliver on what they said they would do, this company would get bought out within a year. I would hear the, yeah, but if they are so good why is the sp so low. It's because who wants to buy the current release and have to go through and upgrade?
The sp skyrocketed and they did get bought out by Adobe in 2010 for $240 million. We had a good relation ship with Day and continued with Adobe. My team build a digital asset management system and a document management system on top of Day. The former they ended up copying. They should have also done something with documents to compete with Microsoft SharePoint and IBM so they could be a full blown EIM vendor but that's not their cup of tea. Adobe isn't even on the Gartner quadrant for EIM.
So long story and I didn't even get to your question. nFusz is integrating into CRM vendors but that is just the start in my opinion. What if I want to use interactive videos but I don't even care about CRM. I care about other things like pure marketing. Plugging into large ECM vendors and their content library makes a lot of sense. At least to me.
BTW, Day was late in delivering. The facts are most tech companies are including Microsoft and Apple that are habitually late.
https://9to5mac.com/2018/06/21/apple-late-products/
As you probably know opentext closed the deal with Liaison this week for $310M. Liaison like the other company nFusz partner with and mulesoft are all companies that connect apps together. When you think about it, a large enterprise could have 1000's of apps that don't talk to each other, share data, etc. Connecting provides a lot of value. Even as something and being able to sync contacts between apps is powerful just as much as your iPhone does it.
Opentext has been around a long time and has been buying companies. Their suite spot is Enterprise Content Management (ECM) but much broader Enterprise Information Management (EIM). Adobe I think is #1 in the ECM space, opentext is #1 in EIM. Microsoft and IBM are also big in the EIM space.
What's the difference between ECM & EIM. To put it simply, EIM is all your information including documents, records, etc. ECM tends to deal most with the web content, images, etc. What you find on the web vs that and what's inside your company.
Adobe bought a company called Day Software many years ago that I was using for years. Day was going to rewrite everything and come out with a new version. I met with them a few times and knew what they were doing, how they were rearchitecting it and had a good feeling about how it would be received.
In the time period between the current and the new version sales tanked and the sp took a beating. Really tanked. I would tell people if they deliver on what they said they would do, this company would get bought out within a year. I would hear the, yeah, but if they are so good why is the sp so low. It's because who wants to buy the current release and have to go through and upgrade?
The sp skyrocketed and they did get bought out by Adobe in 2010 for $240 million. We had a good relation ship with Day and continued with Adobe. My team build a digital asset management system and a document management system on top of Day. The former they ended up copying. They should have also done something with documents to compete with Microsoft SharePoint and IBM so they could be a full blown EIM vendor but that's not their cup of tea. Adobe isn't even on the Gartner quadrant for EIM.
So long story and I didn't even get to your question. nFusz is integrating into CRM vendors but that is just the start in my opinion. What if I want to use interactive videos but I don't even care about CRM. I care about other things like pure marketing. Plugging into large ECM vendors and their content library makes a lot of sense. At least to me.
BTW, Day was late in delivering. The facts are most tech companies are including Microsoft and Apple that are habitually late.
https://9to5mac.com/2018/06/21/apple-late-products/
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