Excellent point Turn! Yes, we made some sales.

Excellent point Turn! Yes, we made some sales. But, the bigger impact or "bang for the buck" is the communication of information to a large swath of consumers who are likely buyers of our products. This is an important ingredient of Marketing & Sales - i.e. the Communication & Education aspects. It doesn't surprise me that tigerpac is lacking in the business acumen of how Marketing works at several levels before the sale is made. Sales guys don't always appreciate Marketing efforts.

Because of the FB ads, potential buyers will have info about our life saving products and will facilitate sales at the dealerships. And, they will be informed potential buyers when our Print & TV & Radio ad campaigns roll out. The point is there are layers of value from the FB ad campaign that are even more important than any direct sales from clicks on the link in the FB ads.