DNAX big news out same CEO as NBEV that ran huge on NASD
DNA Brands Acquires NEO High Alkalized Superwater (NEO)
GlobeNewswire•December 11, 2018
Fort Lauderdale FL, Dec. 11, 2018 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- DNA Brands Inc. (OTC PINK: DNAX), is pleased to announce the acquisition of Betta4U Brands “DBA” NEO Superwater, as a wholly owned Subsidiary. Betta4U Brands Inc. (B4U) is a Delaware Corporation that has concluded the acquisition of NEO Superwater. Betta4U Brands is comprised of three members, of which Mr. Bernard Rubin is the Majority Shareholder. This acquisition is in the form of a Restricted Share Exchange with DNA Brands Inc.
http://neosuperwater.com/
As part of the transaction, Mr. Bernard Rubin, Founder of Betta4U Brands Inc., will be appointed to the board of DNA Brands Inc., and will serve as DNA Brands President, in charge of all beverage related matters. Mr. Rubin moved to the USA in 2010 from South Africa, where he started his business career with a Degree in Business Management, followed by an MBA from Bond University (Queensland, Australia). Mr. Rubin is a serial entrepreneur, whose international beverage resume spans multiple continents.
Benard Rubins experience in the beverage industry is as follows below
C-Level experienced beverage executive (C-level, also known as C-suite, is an adjective used to describe high-ranking executive titles within an organization. In this context, the letter C stands for chief).
- New market business development (USA and Global).
- P&L management and accountability.
- Strategic planning & execution.
- Franchising, distribution agreements & joint ventures.
- Innovation & new product development (cradle to shelf).
- Supply chain management through bottom-up forecasting, demand planning & budgeting.
- Engaged venture capital funds, fund raising, acquisitions and strategic partnerships.
Entrepreneurial
- Experienced (20 yrs. plus) seasoned global beverage professional.
- Experienced in general management.
- Sales, distributor, retail and broker management.
- Online business development, strategy & execution (web, E-commerce & social media).
- Integrated marketing, business development & commercial expansion.
- International business and product development.
- Brand management and strategic sourcing.
- Procurement and global trading.
Mr. Rubin has launched several brands, managed and developed bottlers, distributors and retailers through the entire supply chain from inception to shelf.
https://www.linkedin.com/in/bernard-r-b540125
Throughout his career, he has managed and developed bottlers, distributors and retailers through the entire supply chain with several leading global beverage companies, such as Cott Beverages, Halewood International, Ice River Springs, and recently VP of International Business at New Age Beverage Inc.
Mr. Rubin’s specialty as highlighted above, is in the beverage and consumer goods industry. Betta4U Brands has combined its skills in business, consumer goods, and in the sports industry, to bring new products to diverse markets for long-term market presence. Betta4U/NEO Superwater specializes in the manufacture and distribution of high alkaline, electrolyte and antioxidant water.
Since its inception in late 2011/2012, NEO has consistently grown revenue to about One Million per year for the past 4 years (netting about $300-$400K profit annually). NEO also has direct wholesale customers which represent about 20% of the revenues. NEO’s gross margins are 45% plus, and the brands main competitors are Essentia Water and AquaHydrate.
http://neosuperwater.com/
Retailers
NEO High Alkaline Superwater can be found in most major natural food stores, grocers, convenience stores, nutritional stores, health & wellness stores, gyms and more across the country, predominantly on the West Coast. Expansion efforts will now concentrate on the East Coast.
National Distributors and NEO timeline is as follows below
2011 Secured UNFI West.
2012 Secured Natures Best + AMAZON.
2013 Secured UNFI East + 2 KEHE Warehouses.
2014 Secured All of KEHE Warehouses.
2016 Secured Supervalu.
UNFI WEST (ALL WAREHOUSES).
UNFI EAST (ALL WAREHOUSES). *
UNFI CURRENTLY HAS 31 DISTRIBUTION CENTERS IN THE UNITED STATES.
KEHE / NATURES BEST (ALL WAREHOUSES).
DNA Brands Acquires NEO High Alkalized Superwater (NEO)
GlobeNewswire•December 11, 2018
Fort Lauderdale FL, Dec. 11, 2018 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- DNA Brands Inc. (OTC PINK: DNAX), is pleased to announce the acquisition of Betta4U Brands “DBA” NEO Superwater, as a wholly owned Subsidiary. Betta4U Brands Inc. (B4U) is a Delaware Corporation that has concluded the acquisition of NEO Superwater. Betta4U Brands is comprised of three members, of which Mr. Bernard Rubin is the Majority Shareholder. This acquisition is in the form of a Restricted Share Exchange with DNA Brands Inc.
http://neosuperwater.com/
As part of the transaction, Mr. Bernard Rubin, Founder of Betta4U Brands Inc., will be appointed to the board of DNA Brands Inc., and will serve as DNA Brands President, in charge of all beverage related matters. Mr. Rubin moved to the USA in 2010 from South Africa, where he started his business career with a Degree in Business Management, followed by an MBA from Bond University (Queensland, Australia). Mr. Rubin is a serial entrepreneur, whose international beverage resume spans multiple continents.
Benard Rubins experience in the beverage industry is as follows below
C-Level experienced beverage executive (C-level, also known as C-suite, is an adjective used to describe high-ranking executive titles within an organization. In this context, the letter C stands for chief).
- New market business development (USA and Global).
- P&L management and accountability.
- Strategic planning & execution.
- Franchising, distribution agreements & joint ventures.
- Innovation & new product development (cradle to shelf).
- Supply chain management through bottom-up forecasting, demand planning & budgeting.
- Engaged venture capital funds, fund raising, acquisitions and strategic partnerships.
Entrepreneurial
- Experienced (20 yrs. plus) seasoned global beverage professional.
- Experienced in general management.
- Sales, distributor, retail and broker management.
- Online business development, strategy & execution (web, E-commerce & social media).
- Integrated marketing, business development & commercial expansion.
- International business and product development.
- Brand management and strategic sourcing.
- Procurement and global trading.
Mr. Rubin has launched several brands, managed and developed bottlers, distributors and retailers through the entire supply chain from inception to shelf.
https://www.linkedin.com/in/bernard-r-b540125
Throughout his career, he has managed and developed bottlers, distributors and retailers through the entire supply chain with several leading global beverage companies, such as Cott Beverages, Halewood International, Ice River Springs, and recently VP of International Business at New Age Beverage Inc.
Mr. Rubin’s specialty as highlighted above, is in the beverage and consumer goods industry. Betta4U Brands has combined its skills in business, consumer goods, and in the sports industry, to bring new products to diverse markets for long-term market presence. Betta4U/NEO Superwater specializes in the manufacture and distribution of high alkaline, electrolyte and antioxidant water.
Since its inception in late 2011/2012, NEO has consistently grown revenue to about One Million per year for the past 4 years (netting about $300-$400K profit annually). NEO also has direct wholesale customers which represent about 20% of the revenues. NEO’s gross margins are 45% plus, and the brands main competitors are Essentia Water and AquaHydrate.
http://neosuperwater.com/
Retailers
NEO High Alkaline Superwater can be found in most major natural food stores, grocers, convenience stores, nutritional stores, health & wellness stores, gyms and more across the country, predominantly on the West Coast. Expansion efforts will now concentrate on the East Coast.
National Distributors and NEO timeline is as follows below
2011 Secured UNFI West.
2012 Secured Natures Best + AMAZON.
2013 Secured UNFI East + 2 KEHE Warehouses.
2014 Secured All of KEHE Warehouses.
2016 Secured Supervalu.
UNFI WEST (ALL WAREHOUSES).
UNFI EAST (ALL WAREHOUSES). *
UNFI CURRENTLY HAS 31 DISTRIBUTION CENTERS IN THE UNITED STATES.
KEHE / NATURES BEST (ALL WAREHOUSES).
