Either they're using NFUSZ or they're trying to be

Either they're using NFUSZ or they're trying to beat them to the punch. Great in terms of live interactive video, maybe not so great for the NFUSZ Facebook live app. How it was explained in the article sounds more like it was FB's own interactivity and actually sounded a bit outdated comparatively in terms of using messenger. (keeping in mind, I haven't seen this in action). If it is FB's own, NFUSZ will have to differentiate its app in a big way to gain any ground there. Which they likely have already done. And if they can get it to users first then that would be huge plus.