For investors that are not familiar with Facebook Live you may want to check it out if you have a Facebook account and watch how people sell things. If you spend 5 minutes watching a few people, you'll quickly realize why Rory said this about the Facebook app they are releasing next month: "That changes the game for anyone selling anything, especially people using Facebook Live. That's enormous value creation for us"
- Facebook live video is watched 3x more than pre-recorded video
- The Facebook algorithm loves Live video and pushes that in the newsfeed more than a standalone photo post
- Facebook live video receives on average 135% more organic reach than a photo post
- 4x as many consumers would rather watch a video about a product than read about it