It's nothing like nFusz technology. You basically
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Call, Text, Directions, Email, Book, Buy Tickets, Start Order Reserve
And guess where they are. You don't have choices but it's better than no buttons.
This is why when nFusz releases the app for Facebook & Instagram, I think it will really take off. Heck, give it away for free to get the company name out there and create nfuszists. Rory was talking about the beta version in the update. He seemed excited by where it's at.
nFusz always has the option of doing ads down the road as a huge money maker. This model has never been discussed, but I would consider it for certain apps. It's an option. They don't have to.