An open letter to Mr. Berman regarding his lack of

An open letter to Mr. Berman regarding his lack of proof-reading and "don't bother me with trivial matters" attitude when alerted to grammatical errors in his news releases:

Here is some required reading...


https://www.thepersonalbrandingblog.com/prope...unication/

"Poor grammar is one of the reasons why customers avoid certain companies. When users visit your website and read poorly constructed sentences, the initial impression would be that the site and the company behind it are not trustworthy. This is why it is always important that you check and proofread your work before posting or sending messages. A simple spelling mistake can lose you a customer and that would be your competitor’s gain. Using proper grammar denotes a professional approach to business. By constructing a well-written letter or response to a query, you are giving your customers and suppliers the impression that as business professionals, you are treating all your transactions seriously and you value them highly."

"The way you construct your statements has a great impact on how they are conveyed to your audience. For example, if you were posting in social media networks and enticed your readers to follow a link to a page or a website, you might not get the action you are calling for if your message was poorly constructed. Poor grammar affects your marketing strategies and even hinder your efforts to strengthen your relationship with your customers. When you express yourself clearly by using the right words and prepositions, you get better responses from your audience."