Rory called it a platform long before they created
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Posted On: 11/22/2018 9:33:00 AM
Rory called it a platform long before they created anything for CRM.
From his email to me in Sep 2016:
<<1. While I was not familiar with “Virtual Girl”, I am familiar with other companies utilizing “green screen’ rendered images to produce an effect that is similar in appearance to our “walk-out” style videos. But that’s where the similarity ends. What we’ve done is to take that “effect” and build it into a scalable SAAS platform, allowing subscribers to not just view the images, like ‘Virtual Girl’, but also to send them. In addition, our technology is interactive, allowing recipients to click on the image, or other images placed within the video, to produce not only a much more engaging experience, but much greater utility as well. The Admin console component of our platform gives our clients the ability to actually add the interactive elements themselves – not only to the walk-out style videos – but to ANY video. Yes – the platform allows clients to send ANY type of file to the screens of their recipients and create interactive elements in them – i.e., audio files, photos, graphics, documents, traditional videos, and our “walk-out style videos. >>
As I wrote, the term 'platform' can mean just about anything these days.
This solves your puzzlement - I'm trying to be helpful here. The platform is probably related solely to creating videos, adding interactivity, and adding analytics - and THAT's likely what is being offered for 'bundling'. The question that really matters has to do with availability, discovery, usefullness, and adoption rate.
From his email to me in Sep 2016:
<<1. While I was not familiar with “Virtual Girl”, I am familiar with other companies utilizing “green screen’ rendered images to produce an effect that is similar in appearance to our “walk-out” style videos. But that’s where the similarity ends. What we’ve done is to take that “effect” and build it into a scalable SAAS platform, allowing subscribers to not just view the images, like ‘Virtual Girl’, but also to send them. In addition, our technology is interactive, allowing recipients to click on the image, or other images placed within the video, to produce not only a much more engaging experience, but much greater utility as well. The Admin console component of our platform gives our clients the ability to actually add the interactive elements themselves – not only to the walk-out style videos – but to ANY video. Yes – the platform allows clients to send ANY type of file to the screens of their recipients and create interactive elements in them – i.e., audio files, photos, graphics, documents, traditional videos, and our “walk-out style videos. >>
As I wrote, the term 'platform' can mean just about anything these days.
This solves your puzzlement - I'm trying to be helpful here. The platform is probably related solely to creating videos, adding interactivity, and adding analytics - and THAT's likely what is being offered for 'bundling'. The question that really matters has to do with availability, discovery, usefullness, and adoption rate.
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