Good point, Winston. And, I think Andrew mentioned earlier that car buyers will also be aware and more informed BEFORE they go in to the dealership to buy a car. That should make them ask about our products or say "oh, yea" when the dealers mention our products. That almost has to increase sales and revenue. I think Steve bought himself more layers of press and advertisement than just FB users. Go ONCI
Did someone post that NOW would be a great time to release a PR?