Yes, it was in the 8K. There are all 4 owners.

Yes, it was in the 8K.

There are all 4 owners.

All 4 people that have a vested interest in the company.

All 4 owners will be part of the bigger company moving forward.

All 4 are very smart people that know the MLM industry inside and out.

All 4 owners, and I am taking a wild guess on this one, aren't going to be counting dollars but will be counting stars.

Many of the MLM companies are close by in Utah. Think about that. Think about why that is.

As Rory said, nFusz has been trying hard to crack the MLM industry and it's not easy. Not that easy. Think about why that is.

Now that turns into a very good thing as others competitors will be locked out.

SC not only cracked it but have gained the trust and confidence of 70+ companies over many years. I suspect you'll see the user base double, quadruple, etc. shortly based on how the MLM industry works. Think about how it works.

Imagine you had the idea of ride sharing and someone was showing you the Brightools app of ride sharing, Would you say, naw, they can call me if they want a ride. I don't have $5-$10 for that. Sounds kind of silly looking back.

Just on this one vertical I have high expectations. Otherwise why would either party do it? I don't picture them saying, "I hope I break even".

If you seen this below in the filing, skip to the RS song of the day. Might be worth rereading though. It's not often you find four people in the prime of their career that are going to take it to the next level and beyond.

Retention of Certain Sound Concepts Key Employees

The parties intend that McKinley J. Oswald, Jason Matheny, Colby Allen, and JJ Oswald will be employed by us following the Closing of the Sound Concepts Acquisition under terms and conditions agreed upon and to be memorialized in written employment agreements entered into with each key employee prior to Closing. The following is a brief summary of the business experience and education of each key employee.

McKinley J. Oswald, Chief Executive Officer of Sound Concepts

McKinley J. Oswald, age 43, has served as the Chief Executive Officer of Sound Concepts since 2014. His full-time contributions at Sound Concepts began after graduating from the University of Utah in 1998. In 2001, Mr. Oswald and his partners purchased Sound Concepts, and over the past 17 years have introduced numerous innovations that significantly expanded the company’s offerings and revenue generation capabilities, including the development of the Brightools platform. Mr. Oswald has been principally responsible for establishing the culture and direction of Sound Concepts and has helped position Sound Concepts at the forefront of the industry by securing customer relationships with many of the leading direct sales, network marketing, and affiliate marketing companies, and partnerships with industry experts.

Jason Matheny, Chief Technology Officer of Sound Concepts

Jason R. Matheny, age 48, has served as Sound Concepts’ Chief Technology Officer since 2014. After graduating with a bachelor’s degree in accounting from the University of Utah, he went on to obtain his MBA from Brigham Young University. Coupling his education with his versatility has allowed Mr. Matheny to take on a variety of responsibilities during his more than 25 years at Sound Concepts. Since Mr. Matheny and his partners purchased Sound Concepts in 2001, he has served in a variety of roles, including Chief Financial Officer. Currently, Mr. Matheny oversees all aspects of the company’s technology team, having played an instrumental role in launching the digital Brightools platform and leading the Brightools team in doubling its growth each of the last two years.

Colby Allen, Chief Operations Officer of Sound Concepts

Colby Allen, age 44, has served as the Chief Operating Officer of Sound Concepts since 2014. Previously, Mr. Allen served as Chief Sales Officer. During the course of his career, Mr. Allen has utilized his skill set to focus on the creation of online and offline tools that help companies more effectively communicate their value proposition. Mr. Allen has overseen the integration of the Brightools platform with Sound Concepts’ on-demand marketing and sample delivery tools. His experience has helped improve virtually every aspect of Sound Concepts’ operations and ensured that Sound Concepts’ digital tools and physical operations operate synergistically. Mr. Allen earned a Bachelor of Science degree in Business Marketing from the University of Phoenix (magna cum laude).

JJ Oswald, Chief Sales Officer of Sound Concepts

JJ Oswald, age 41, is the Chief Sales Officer of Sound Concepts, a position he has held since 2014. Prior to joining Sound Concepts, Mr. Oswald owned an event rental company, and assisted in growing revenues by 400% before eventually selling the company. He joined the Sound Concepts team in 2007 and brought with him a wide array of sales experience with a focus on developing and maintaining robust and mutually beneficial relationships with clients. Mr. Oswald has played a key role in the design of many of the sales tools contained within the Brightools platform. These tools have proven instrumental in driving significant revenue increases and the overall growth and adoption of the Brightools platform.


https://www.sec.gov/Archives/edgar/data/15666...orm8-k.htm


All my life I've been sittin' at the table
Watchin' them kids, they're living in a fable
Looks, luck, money and never left a'wishin'
But now it's 'bout time to raise up and petition