Just last week when Aurora MJ was about to release
Post# of 75002
Their earnings were spectacular and the stock went down. It's been on a downward trend ever since. So in the big scheme of things, good earnings are not all it's pumped up to be.
There are many more forces at play here, and there is no point in obsessing because earnings are less than you felt they should be. The real sales have not even started yet. Just wait until millions of cans hit the Mexican market-place, or better yet, all over the world, depending on their partnership that's pending.
Nothing in that earnings report that would ever make me sell at this point. That would be plain crazy.