What's going on down Mexico way is clearly very exciting.
What's going on down Mexico way is clearly very exciting. However, I'm not 100% sure I understand it fully. Please chime in and let me know if you believe that what I've laid out below is accurate or if not, in what way(s) it isn't. Thank you!
1) RMHB has established a business partnership with Grupo RCH, a diversified privately-held conglomerate with a strong product marketing (distribution) division. Clients include OXXO, 7-11, Walmart, Sam's Club and others.
2) We have developed CBD-infused Rocket High and California brands for them. They are doing final sign-off with the expectation that they'll place a sizable order soon. Grupo RCH hopes to do a 'first strike' in Mexico and preemptively claim the Mexican CBD-beverage market.
3) We are also exploring placing other products with Grupo RCH.
4) Grupo RCH is working outside of Mexico to place our products as well. Europe and Canada have been mentioned.
5) Through Grupo RCH, we've been introduced to a liquor company that may or may not be Heineken. The potential there is as large as with Grupo RCH if not larger. Think CBD-infused beer! Or tequila!
I've seen no estimates of revenue potential beyond "the deal is much bigger than initially stated." I would not be at all surprised to see $50M in revenue from this deal in 2019, and if a partnership with the mystery liquor company emerges, it could easily be double that. Thus we are looking at $100M in 2019 revenues exclusive of FitWhey, Eagle Spirit, HEMPd, 'classic' Rocky Mountain High, CJCLive, etc. In which case we're looking at what, $110M-$150M total?
What have I got right? What have I got wrong? Please share.
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