That's fair. And there could be reasons for a news blackout, too, like if they were to hand-off to a public relations firm. Yet, if everything is on the up and up, a little news wouldn't hurt. I go back and forth on this. Release fluff news just to keep a pulse, or keep your news releases for only real news, like permanent licenses, then give the business update. Any news now, without regulatory approval and licenses is kinda throwaway news. Those releases cost some coin to put out, too.
Licensing is the key. I assume it will be for more than 5K feet, or is that just a myth? I have no clue; don't get much info sent to us on Sunset Island. We're kinda out there in the middle of the waters.