Is Steve working on 2 "Ad Programs"? I thought 1

Is Steve working on 2 "Ad Programs"? I thought 1 Ad Campaign was being worked on and finalized and would coincide with the naming of the 1st PL . Now, we are hearing about a FB "Ad Campaign" that is not related to the 1st PL. I think part of the/my confusion is that the 19th was the date given and now we are hearing that the FB Ad program starts on the 19th but isn't related to the PL.

We were also told that the 2nd PL would be named when that deal is/was finalized with a mtg on the 8th of November. That announcement - via tweet - was clumsy with many trying to guess what company was named for 2nd PL. Was it Pharrel or Farrell and are they a sub of Travelers or some other big insurance company? Is there an Ad campaign related to the 2nd PL?

1st PL is supposed to be huge and much bigger & with more revenue than the 2nd PL. It has been intimated that the 1st PL could be with a big company that dwarfs the company named in the 2nd PL.

Who was company involved in the initial order of 500?

Communication is key for any company's success and it just doesn't seem to be a strong suit for us - at this time. Hoping that our new "Media" company will clear all this up in November.

Any thoughts?