I recently met Shlomo Benartzi, Behavioral Economi
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https://www.amazon.com/s/?ie=UTF8&keyword...7mzxixms_e
http://www.anderson.ucla.edu/faculty-and-rese...y/benartzi
Remember, Amazon long shareholders sit on a $1700 share price and the Amazon IPO was $18. Jeff Bezos worked feverishly at a small desk all by himself, relentlessly, and nobody but him believed in what he was doing.