I agree with you - but I, like you- I’m sure, ignore personal attacks on the CEO. However, some of the claims made against him are true. If posters are saying that he has not followed through on many of the things he’s claimed to have finalized- they are not lying. But attacking him as a person is not right and I ignore those posts as do most honest investors.
As for the ads- I hope the CEO listens to some of the feedback he’s gotten on twitter and has someone review or recreate the ads. The idea was good, but the final product is lacking.