I'd lay my money on a major marketing effort. Mana
Post# of 75002
They already stated in one or more of the podcasts that after word spread through various business channels, companies that previously expressed little to no interest in a distribution deal suddenly did a 180 and came pounding on the door with HUGE interest!
It was also stated that they would have to carefully weigh the potential value in each of these new distribution prospects, and of course choose to pursue those that offer the most value adding potential first.
In reference to a Brazilian inquiry, they stated that they simply can't try to snag them all at once. They have to prioritize by the overall value, including the potential effect on growth rate.
My take away from those clues is that we're most likely going to see some very sweet marketing/distribution contracts announced. There are other possibilities of course, but that's my first bet.
$$ RMHB $$