For those who do not know, CBRC is Chesapeake Bay

For those who do not know, CBRC is Chesapeake Bay Roasting Company incorporated in Delaware by Sterling Crockett. I suspect Sterling Crockett has turned the day to day operations over to someone else these days, but he may still have a management position with them. At the time he started CBRC, he said he did so because he wanted a good cup of coffee, and found other brands to be lacking in the traits that he desired. Sounds like a common mode of operation for Sterling Crockett.