American Premium Water Corp. (HIPH) Announces Development of Hydro Nano Infused THC-Cannabis Beverage Prototype
Press Release | 10/17/2018
Continues discussions with Canadian distributors and U.S. dispensaries, leveraging legalization and geographical advantage as highlight of marketing strategies
PLAYA VISTA, Calif., Oct. 17, 2018 (GLOBE NEWSWIRE) -- American Premium Water Corporation (OTC: HIPH) announces that it has created a prototype tetrahydrocannabinol (THC)-infused beverage utilizing the Company’s hydro-nano technology, and that it is engaged in discussions with Canadian distributors and U.S. dispensaries. Upon official launch, American Premium expects to offer the first hydro-nano-infused THC beverage on the market.
“I am thrilled to announce that after many months of R&D collaboration with our partners, we have a beta version of our LALPINA Hydro Nano-infused THC beverage. Because this is an extension of our existing hydro-nano technology, we anticipate a quicker development process with potential of hitting the market by the first quarter of 2019 or sooner,” stated American Premium CEO Ryan Fishoff.
Similar to American Premium’s LALPINA Hydro CBD beverage, the hydro-nano THC beverage will boast an absorption rate of up to 90% higher than conventional THC beverages, which allows the THC to immediately penetrate into the cells, bypassing the bloodstream and creating a more immediate effect.
American Premium previously announced in June that it was looking into the development of a THC-Cannabis version of the beverage. American Premium launched its LALPINA Hydro CBD beverage in August and by October secured its first third-party distribution deal with SinglePoint, Inc (OTCQB:SING), which can be found at this address (https://www.singleseed.com/product/alpina-cbd-water-12-pack). The initial sales have exceeded the Company's internal expectations, and is looking to expand its relationship with SinglePoint. The Company has been in discussions with other distributors for this product, and the addition of a THC-infused beverage as part of its offerings will aide in discussions.
With the legalization of cannabis in Canada, the Company is actively pursuing distribution agreements for both of its beverages in the Canadian market. The Company is also pursuing product distribution in U.S. states where Cannabis is legal, and is in discussions with dispensaries in California, Colorado, and Nevada.
“Legalization in Canada and the development of our second beverage provides the opportunity for a distribution channel that not many of our competitors have. Additionally, we have a great geographic advantage in the U.S. I am based in New York City, our Chairman is located in Miami, and our headquarters are in Los Angeles – meaning we have ‘boots on the ground’ footholds in the country’s largest and most visible markets. With the addition of the THC prototype, we are going to exploit this advantage and ramp up our marketing activities in these regions. An example of something that I have in mind is doing a pop up with MedMen’s New York location. Doing a pop up with them (MedMen) would be an example of the type of marketing events that we intend to rollout in the coming months to take advantage of our geographic advantage. Over the ensuing weeks, I will share in more detail our wholesale distribution strategy for both the CBD and THC beverages,” stated Fishoff.
Press Release | 10/17/2018
Continues discussions with Canadian distributors and U.S. dispensaries, leveraging legalization and geographical advantage as highlight of marketing strategies
PLAYA VISTA, Calif., Oct. 17, 2018 (GLOBE NEWSWIRE) -- American Premium Water Corporation (OTC: HIPH) announces that it has created a prototype tetrahydrocannabinol (THC)-infused beverage utilizing the Company’s hydro-nano technology, and that it is engaged in discussions with Canadian distributors and U.S. dispensaries. Upon official launch, American Premium expects to offer the first hydro-nano-infused THC beverage on the market.
“I am thrilled to announce that after many months of R&D collaboration with our partners, we have a beta version of our LALPINA Hydro Nano-infused THC beverage. Because this is an extension of our existing hydro-nano technology, we anticipate a quicker development process with potential of hitting the market by the first quarter of 2019 or sooner,” stated American Premium CEO Ryan Fishoff.
Similar to American Premium’s LALPINA Hydro CBD beverage, the hydro-nano THC beverage will boast an absorption rate of up to 90% higher than conventional THC beverages, which allows the THC to immediately penetrate into the cells, bypassing the bloodstream and creating a more immediate effect.
American Premium previously announced in June that it was looking into the development of a THC-Cannabis version of the beverage. American Premium launched its LALPINA Hydro CBD beverage in August and by October secured its first third-party distribution deal with SinglePoint, Inc (OTCQB:SING), which can be found at this address (https://www.singleseed.com/product/alpina-cbd-water-12-pack). The initial sales have exceeded the Company's internal expectations, and is looking to expand its relationship with SinglePoint. The Company has been in discussions with other distributors for this product, and the addition of a THC-infused beverage as part of its offerings will aide in discussions.
With the legalization of cannabis in Canada, the Company is actively pursuing distribution agreements for both of its beverages in the Canadian market. The Company is also pursuing product distribution in U.S. states where Cannabis is legal, and is in discussions with dispensaries in California, Colorado, and Nevada.
“Legalization in Canada and the development of our second beverage provides the opportunity for a distribution channel that not many of our competitors have. Additionally, we have a great geographic advantage in the U.S. I am based in New York City, our Chairman is located in Miami, and our headquarters are in Los Angeles – meaning we have ‘boots on the ground’ footholds in the country’s largest and most visible markets. With the addition of the THC prototype, we are going to exploit this advantage and ramp up our marketing activities in these regions. An example of something that I have in mind is doing a pop up with MedMen’s New York location. Doing a pop up with them (MedMen) would be an example of the type of marketing events that we intend to rollout in the coming months to take advantage of our geographic advantage. Over the ensuing weeks, I will share in more detail our wholesale distribution strategy for both the CBD and THC beverages,” stated Fishoff.
