Absolutely. For me, all you have when looking for

Absolutely. For me, all you have when looking for the biggest upside potential with start ups is whatever limited information you have, and how your assessment of it influences your level of confidence that it will happen. I don't put all of my "eggs" in one basket anyway. There are no guarantees with any start up company, but this one looks like one with major upside, in a position to make a lot of profit in the recreational market, so I'll gladly wait and see how it plays out.