what's PUSH TV? i found push/pull tv is thhis what it's

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themanz1
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what's PUSH TV?

i found push/pull tv is thhis what it's referring to?

The founders of Push Pull TV, have decided to join their forces to answer to the new challenges coming from the arrival of OTT in the TV industry & programs. The synthesis of their experiences is to provide a scope of turnkey services able to serve the new needs of content consumption and satisfy viewers, broadcasters & content owners.

This mode proposes a menu of experiences available for one TV program. The viewer has just to select his preferred environment, and then he just has to watch the TV in a passive mode, with his selected elements.

This mode proposes a solution to control dynamically the experiences from the TV remote control or from a 2nd device (smartphone, tablet, etc...)

The Pull mode is a full interactive environment where viewer can browse and choose any element, content, data etc... like in a second screen app, all the depth of info available, continuing to watch the live video (resized or not) on his TV. It can be compared to a "second screen" experience, but on the main one (TV).

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