VERUS FOODS PENETRATES THE MIDDLE EASTERN AND NORT
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“This marks an important evolution of our business in the region, giving us full control over our operations and positioning Verus to become an important source of branded-food in the retail space,” explained Verus CEO Anshu Bhatnagar. “The creation of VERUS FOODS will enable us to more effectively penetrate our target markets in the Gulf Cooperation Council (GCC) countries and will serve as a springboard to expand into other large Middle Eastern and North African markets. The 100%-owned unit completes our goal to create a fully functioning and autonomous operation in this core market.”