NetworkNewsBreaks – Phivida Holdings Inc. (CSE:
Post# of 29
Phivida Holdings (CSE: VIDA) (OTCQX: PHVAF), a premium functional food and beverage business, recently launched its “Oki” product line of drinks and supplements featuring hemp extracts into the mainstream market. An article discussing the company reads, “Phivida conducted extensive consumer research before the Oki product launch, during which it was able to align the product line with the ethos, habits and attitudes of its target market. The research revealed that consumers of active hemp extracts prioritize healthy lifestyles and seek out functional beverages. They are more likely to reject drinks that contain large amounts of sugar and processed ingredients, and value hemp extract for its positive effects on anxiety and its ability to boost relaxation. … The research was paramount in advancing and validating Phivida’s product design, according to Cornwell. Oki beverages are completely aligned with the preferences of functional beverage consumers, as indicated by product testing scores as high as 80 percent with a sample group of 1,200 individuals.”
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