Joe Martin is following Nfusz as of recent. A little bit about him according to Linked In
Company Name Adobe
Total Duration6 yrs 6 mos
TitleHead of Social Media and Analytics
Dates EmployedMar 2016 – Present
Employment Duration2 yrs 7 mos
LocationGreater Salt Lake City Area
- Lead social listening and brand monitoring team of five providing consumer insights from social and other data sources to shape and execute on marketing and paid media strategy.
- Lead influencer marketing initiatives and build executive influencer marketing up to $1M campaigns.
- Provide governance support and implementation strategy across all of Adobe's channels, as well as support and lead global social activations for the Adobe brand.
- Monitor brand mentions to ensure strong awareness and quality to ensure customer experience, ensuring prepared responses for public relations initiatives.... See more
TitleMarketing Manager
Dates EmployedJul 2014 – Mar 2016
Employment Duration1 yr 9 mos
LocationSan Francisco Bay Area
Promoted to lead a team of 5 full time data scientists to do analyses related to social, video, advertising and other media related data. The insights were used to drive business, improve products, execute on demand gen, and for thought leadership to show Adobe as a leader in digital marketing.
- Leader of five data scientists asked to build Adobe’s brand as digital marketing leader through big data analysis for consumer press initiatives, working with PR teams for thought leadership leading to 20,000 press hits and 200+ reports.
- Established internal Adobe Digital Index brand and expanded as viable source of thought leadership, increasing brand awareness from 0-75% internally and 10% externally.
- Analyzed consumer behavior and trends relating to digital marketing across 20,000+ companies and trillions of transactions from Adobe marketing cloud data. Developed demand generation and press decks for publicly facing reports.
- Worked with demand generation and sales teams to develop marketing collateral, achieving multiple reports in our Top 25 Demand Generation reports for 3 years.
- Produced data findings on social spend (the Oscars, Super Bowl, World Cup, etc.) predicting profitability and retail trends, and other media and entertainment areas. Findings quoted and mentioned in hundreds of articles including WSJ, Mashable, Techcrunch, NY Times and other notable publications.
- Provided leadership in industry, invited to speak at several conferences, as well as being quoted analyst in major publications for data relating to video, mobile, and social trends.
- Lead revolving innovation team of 10 charged with producing the next great marketing activation. In addition, managed cross product teams for data retrieval and analysis from Adobe Social, Media Optimizer, Campaign, Analytics, and Primetime products.
Company Name Adobe
Total Duration6 yrs 6 mos
TitleHead of Social Media and Analytics
Dates EmployedMar 2016 – Present
Employment Duration2 yrs 7 mos
LocationGreater Salt Lake City Area
- Lead social listening and brand monitoring team of five providing consumer insights from social and other data sources to shape and execute on marketing and paid media strategy.
- Lead influencer marketing initiatives and build executive influencer marketing up to $1M campaigns.
- Provide governance support and implementation strategy across all of Adobe's channels, as well as support and lead global social activations for the Adobe brand.
- Monitor brand mentions to ensure strong awareness and quality to ensure customer experience, ensuring prepared responses for public relations initiatives.... See more
TitleMarketing Manager
Dates EmployedJul 2014 – Mar 2016
Employment Duration1 yr 9 mos
LocationSan Francisco Bay Area
Promoted to lead a team of 5 full time data scientists to do analyses related to social, video, advertising and other media related data. The insights were used to drive business, improve products, execute on demand gen, and for thought leadership to show Adobe as a leader in digital marketing.
- Leader of five data scientists asked to build Adobe’s brand as digital marketing leader through big data analysis for consumer press initiatives, working with PR teams for thought leadership leading to 20,000 press hits and 200+ reports.
- Established internal Adobe Digital Index brand and expanded as viable source of thought leadership, increasing brand awareness from 0-75% internally and 10% externally.
- Analyzed consumer behavior and trends relating to digital marketing across 20,000+ companies and trillions of transactions from Adobe marketing cloud data. Developed demand generation and press decks for publicly facing reports.
- Worked with demand generation and sales teams to develop marketing collateral, achieving multiple reports in our Top 25 Demand Generation reports for 3 years.
- Produced data findings on social spend (the Oscars, Super Bowl, World Cup, etc.) predicting profitability and retail trends, and other media and entertainment areas. Findings quoted and mentioned in hundreds of articles including WSJ, Mashable, Techcrunch, NY Times and other notable publications.
- Provided leadership in industry, invited to speak at several conferences, as well as being quoted analyst in major publications for data relating to video, mobile, and social trends.
- Lead revolving innovation team of 10 charged with producing the next great marketing activation. In addition, managed cross product teams for data retrieval and analysis from Adobe Social, Media Optimizer, Campaign, Analytics, and Primetime products.
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