nFusz Expands into Nonprofit Market with Utica Zoo
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Posted On: 09/26/2018 8:05:56 AM
nFusz Expands into Nonprofit Market with Utica Zoo
BY GlobeNewswire
— 7:05 AM ET 09/26/2018
Launches notifiNPO to extend market reach to charities
HOLLYWOOD, Calif., Sept. 26, 2018 (GLOBE NEWSWIRE) -- nFusz, Inc. ( FUSZ
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) , the leader in business-focused interactive video and the pioneer of augmented sales intelligence software, announced its expansion into the nonprofit market with the launch of its notifiNPO platform.
nFusz is debuting its new service with the Utica Zoo, a 104-year-old wildlife conservation and education institution, which will utilize notifiNPO to launch its “Excitement is Building” fundraising campaign to support the Zoo’s $3.13 million expansion of its White Handed Gibbon and Spider Monkey exhibit spaces.
There are more than 1.5 million nonprofit organizations in the U.S., according to the National Center for Charitable Statistics (NCCS). Many nonprofits rely on fundraising from individuals, corporations, foundations and other charitable contributors. Charitable giving is big business; according to Giving USA, it exceeded $400 billion in 2017. While overall giving in the U.S. grew 4.1 percent year-over-year according to Blackbaud Institute, online giving grew by 12 percent and now represents 7.6 percent of overall fundraising.
“The fact that our interactive video technology can help increase online fundraising efforts in a multibillion-dollar sector is exciting,” stated Rory J. Cutaia, CEO of nFusz. “Utica Zoo is a pioneer in driving online donations through interactive video engagement. It’s rewarding to know that our interactive video technology can help Utica Zoo and the important work of other deserving non-profit organizations in a meaningful way.”
In the Utica Zoo’s “Excitement is Building” video, viewers can click interactive buttons to make a donation or request additional information for the new primate building while they watch the fundraising video. Typically, donation instructions are included at the end of a video which are not seen when donors abandon the video before it is complete.
“The nFusz technology lets viewers make a donation with the click of an on-screen button while they’re watching our videos before they are distracted,” stated Andria Heath, Executive Director of Utica Zoo. “We believe the nFusz notifiNPO interactive video platform will be a big boost to our online fundraising efforts.”
To experience Utica Zoo’s interactive “Excitement is Building” video fundraising campaign, click here.
(Now in my Fidelity account the click here isn't a link, but perhaps that's a mistake on Fidelity's part of something in my web browser). However, the video is at https://www.gofundme.com/utica-zoo-excitement-is-building
Oddly, there's a video on the Utica Zoo website but doesn't have the clickable links in it. Below that there's a picture, that if you click on it DOES goes to the video at the gofundme site and does have the links. Hopefully they will fix that.
New branding of notifNPO for Non Profit Organizations!
BY GlobeNewswire
— 7:05 AM ET 09/26/2018
Launches notifiNPO to extend market reach to charities
HOLLYWOOD, Calif., Sept. 26, 2018 (GLOBE NEWSWIRE) -- nFusz, Inc. ( FUSZ
Loading... Loading...
) , the leader in business-focused interactive video and the pioneer of augmented sales intelligence software, announced its expansion into the nonprofit market with the launch of its notifiNPO platform.
nFusz is debuting its new service with the Utica Zoo, a 104-year-old wildlife conservation and education institution, which will utilize notifiNPO to launch its “Excitement is Building” fundraising campaign to support the Zoo’s $3.13 million expansion of its White Handed Gibbon and Spider Monkey exhibit spaces.
There are more than 1.5 million nonprofit organizations in the U.S., according to the National Center for Charitable Statistics (NCCS). Many nonprofits rely on fundraising from individuals, corporations, foundations and other charitable contributors. Charitable giving is big business; according to Giving USA, it exceeded $400 billion in 2017. While overall giving in the U.S. grew 4.1 percent year-over-year according to Blackbaud Institute, online giving grew by 12 percent and now represents 7.6 percent of overall fundraising.
“The fact that our interactive video technology can help increase online fundraising efforts in a multibillion-dollar sector is exciting,” stated Rory J. Cutaia, CEO of nFusz. “Utica Zoo is a pioneer in driving online donations through interactive video engagement. It’s rewarding to know that our interactive video technology can help Utica Zoo and the important work of other deserving non-profit organizations in a meaningful way.”
In the Utica Zoo’s “Excitement is Building” video, viewers can click interactive buttons to make a donation or request additional information for the new primate building while they watch the fundraising video. Typically, donation instructions are included at the end of a video which are not seen when donors abandon the video before it is complete.
“The nFusz technology lets viewers make a donation with the click of an on-screen button while they’re watching our videos before they are distracted,” stated Andria Heath, Executive Director of Utica Zoo. “We believe the nFusz notifiNPO interactive video platform will be a big boost to our online fundraising efforts.”
To experience Utica Zoo’s interactive “Excitement is Building” video fundraising campaign, click here.
(Now in my Fidelity account the click here isn't a link, but perhaps that's a mistake on Fidelity's part of something in my web browser). However, the video is at https://www.gofundme.com/utica-zoo-excitement-is-building
Oddly, there's a video on the Utica Zoo website but doesn't have the clickable links in it. Below that there's a picture, that if you click on it DOES goes to the video at the gofundme site and does have the links. Hopefully they will fix that.
New branding of notifNPO for Non Profit Organizations!
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