$DNKN Dunkin’ to Drop ‘Donuts’ From Brand
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https://www.wsj.com/articles/dunkin-to-drop-d...1537905438
Quote:
The move is part of the chain’s increased focus on beverages, which represent 60% of sales. Coffee makes up the “overwhelming majority” of those beverage sales…
A Dunkin’ ad campaign from about 10 years ago said, “Our coffee alone is worth a visit!”