Your right Gary, and from what we've seen so far,
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PODCASTS 1-7
At some point when revenue growth permits, it's inevitable that they'll commit to a substantial increase in the advertising budget which will turbo charge brand awareness, but I'm sure they'll want to have ample distribution in any of the areas where they invest big bucks on mainstream advertising efforts so more people can buy locally as well as online once they see the advertising. It won't be long. They are building some major revenue streams.