You're exactly right...In my humble opinion...I predict insurance companies will probably start charging higher rates, or just start requiring approved DD systems of some sort for drivers under 21 first...& eventually everyone...& then the states will pass DD laws & the feds will eventually mandate the auto makers...if they don't just voluntarily incorporate them like they did with seat belts, which started out as aftermarket installs, as different states started requiring them in early '60s. John Q Public sales will start in earnest, when the insurance companies start making their moves, out of financial necessity. Anyway...that's my prognostication.
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It is hard to sell a DD App to John Q public unless Federal Mandated, I believe this is why Steve is going after the Auto Makers if he can land just 1 and they start putting it in all the vehicles we are Golden and others will follow. IMO that's what the public wants some one to do it for them.