BLOG: MyFlix-Beta-Launch-Target 10/12; NEWS: "THE_
Post# of 7290
Monday, September 10, 2018
MyFlix Update...
Good Morning HHSE Friends & Followers - as we wind down on the last days of "Summer" we felt an update on the status and timing of MyFlix was deserved.
Back in May - at the Cannes Film Festival / Marche du Filme - we announced in ads and brochures that the MyFlix site would be live to consumers "this summer." With twelve days remaining before the Autumnal Equinox (Sept. 22), it is clear that by all definitions of summer, MyFlix will not be live to consumers during this time frame. We COULD launch the site immediately, but it would be without some key components that we believe will impact the consumer's impression of the venture and the overall optimal functionality. For instance, the mobile device APP cannot be completed until the primary website / OTT layout is approved for conformity by our platform host; also, we will not have our "test" assortment of high-profile titles from three major studios on-boarded until after we achieve these two operational benchmarks.
Our new target for initial launch is Oct. 12 (which would be for a "beta site" and APP with approx. 2,000 titles to start). The achievement of this date would correspond with the MIPCOM International Television Market in Cannes, France, where a major panel discussion of top portal sites and the new digital frontier will dominate the headlines. In order to hit this date, HHSE / MYFLIX will need to step up the daily rate of on-boarding titles and implement our primary consumer launch marketing campaign. Over then next 2+ weeks, we will be in turbo-charge mode towards the achievement of this launch date. However, if we determine (by Sept. 28) that an Oct. 12 launch is not in the best interests of MyFlix, we anticipate that we could accurately determine an optimally date at that time and launch the consumer marketing around that target.
As a refresher, our challenges with MyFlix are centered around functionality and programming diversity. The Site / APP needs to be easily accessed, operated and navigated by consumers... and the programming selection that consumers see needs to be interesting, broad and diverse (to establish the benefits of the site for wide selection and uniqueness). For years, the operational functionality was the biggest challenge. With that issue now solved, the management focus has evolved two-fold onto the acquisition (and on-boarding) of programming... and the critical steps of creating a consumer branding, awareness and a marketing campaign for the venture.
We are working with a top design firm for the website, another for the APP and a marketing agency for the consumer launch. It's a monumental endeavor, one that has been years in the making but only weeks away from launch... stay tuned...
http://hannoverhousemovies.blogspot.com/2018/...pdate.html
Press Release
Acclaimed Period-Thriller, THE RIOT ACT, Opens in Selected Theatres September 14
09/09/2018
Lauren Sweetser, Brett Cullen, Connor Price and Micah Hauptman Lead Diverse Cast in feature thriller from Writer-Director Devon Parks, inspired by a true incident in 1903.
FAYETTEVILLE, AR / ACCESSWIRE / September 9, 2018 / The acclaimed period-thriller, THE RIOT ACT, will launch to theatres beginning Friday, Sept. 14, from production company Mad Possum Pictures and indie distributor Hannover House (OTC PINK: HHSE). The Arkansas-shot production will open initially in theatres throughout the State of Arkansas with expansion plans to reach major U.S. cities slated for early October.
Written and Directed by feature newcomer Devon Parks, THE RIOT ACT tells the story of mysterious murder and plot for revenge, set in 1903 at the King Opera House in Van Buren, Arkansas. Actress-Producer Lauren Sweetser ("Winter's Bone", "Pali Road") electrifies the screen in the lead role as Allye Pearrow, a young woman bent on avenging the murder of her lover. Brett Cullen ("Dark Knight Rises", "Ghost Rider") plays her father, who is the owner of the local Opera Hall. Other notable cast members include Connor Price Price (''X-Company'', ''Being Human''), Micah Hauptman (''Everest'', ''Homeland''). and Brandon Keener ("The Purge: Anarchy").
Theatre locations and ticket links for the September 14th opening can be found at http://www.RiotActFilm.com.
The film was previously presented in May at a sneak-peek screening for media and international buyers at the Cannes Film Festival / Marche du Filme in Cannes France.
PRINCIPAL CAST IS AVAILABLE FOR INTERVIEWS, including a Media Day to be held from 2:30-pm until 4:00-pm on Wednesday, September 12th in the Lambeth Lounge of the Inn at Carnall Hall, located on the University of Arkansas Campus. Red Carpet events will be held on Wednesday, Sept. 12th at the Malco Fort Smith at 7:00 pm and on Thursday, Sept. 13 at the Malco Razorback in Fayetteville. Principal cast will be attending both Red Carpet events, which are open to the public.
LISTINGS INFORMATION :
TITLE: THE RIOT ACT
GENRE: Period / Thriller
DIRECTOR: Devon Parks
STARS: BRETT CULLEN ("Dark Knight Rises"), LAUREN SWEETSER ("Winter's Bone"), CONNOR PRICE ("Supernatural"), MICAH HAUPTMAN ("Homeland") and BRANDON KEENER ("Purge: Anarchy").
WRITER: Devon Parks
PRODUCERS: Lauren Sweetser, Jared Newman, and Devon Parks
SYNOPSIS: 1903. Two years after a quiet murder involving an out-of-town stage actor and a local doctor's daughter, an esteemed Opera House welcomes a Vaudevillian troupe from the East for its first performances since the tragedy; and along with it, an unidentified actress with a purpose. With tensions still thick surrounding past events, this mysterious performer discovers she isn't the only one seeking revenge: someone or something has been "haunting" the assailant already. Inspired by a true incident of murder at the historic King Opera House in Van Buren, Arkansas, this impressive film marks the debut of a promising new director and the transcendence of actress Lauren Sweetser to leading star stature.
TITLE SPECS: 2018 Production, Color, Dolby, 101 Mins., 1:1.85 Aspect Ratio.
MPAA RATING: PG 13, for violence and brief drug material.
RELEASE DATE: September 14, 2018.
DISTRIBUTOR: Hannover House / Eric@HannoverHouse.com / 818-481-5277
FILM WEBSITE: www.RiotActFilm.com
For more information please contact:
Desiree Garnier at 479-521-5770 desireemgarnier@gmail.com
Star Noor at 352-222-8464, NYCGirlWriter@msn.com
SOURCE: Hannover House, Inc.
http://www.digitaljournal.com/pr/3929875#ixzz5Qgbor45R
http://myflix.com
HHSE