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  4. Decision Diagnostics Corp (DECN) Message Board

Honestly, do you not expect actual versus forecast

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Post# of 11803
(Total Views: 570)
Posted On: 08/16/2018 10:02:53 AM
Posted By: plutonium
Re: jrockford #5475
Honestly, do you not expect actual versus forecast measurements of results? When you ran your companies or managed your employees did you not provide evaluations based on quantifiable, realistic and yet challenging goals?

Yes, but... I never held anyone responsible for things out of their control. For example I ran into a situation once where my company was ready to come out with a new test strip and meter product with interesting and better features. Several of the features were unique. The product would would have been a big seller. But about 30 days before launch I had to pull the product back because all of our products were manufactured in Japan where labor costs are very high. This time we couldn't release the product because the value of the Yen to the Dollar got out of control and we would be giving up huge chunks of already challenged margin vs. the older (and capable) fixed price product we had been selling since 2004. We always paid the price for near perfection but this time the price was just too high. We had to wait 11 months to launch the new product and I paid the price professionally primarily because of things out of my control. But the point to be made here is that KB had several choices after the Bolivian money was refused. He could either begin killing products, starting with everyone's favorite GenSure due to lack of money, or he could reorder his own schedule with his own staff and just delay the products. He chose delay and I don't know what turned out worse, the abuse he would take for killing new products he could no longer afford to bring to market, or delaying products which would have infuriated a small group of vocal people too.


The challenge now is to deliver on this updated plan and timing. Investors can’t continue to hang based on words. Results matter. Communication matters. The bar is visible for all to see. The company made it that way.

I am going to say again, and I am not directing this to you, but to several of your words. The company's investors are not up in arms, some ... less than 10% of transient shareholders (IMO) are. Some in that 10% sold out already, some over a decade ago -- over a decade ago. The silent majority of transient shareholders sit quietly and wait. Or they sell. I totally get that.


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